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Tuesday, July 7, 2009

Live Nation Tries Another Promotion

Despite what you hear from the industry, concert attendance is flagging. While no new attendance numbers have been released, it's pretty apparent that the industry is plenty worried, given some of the promotions they're running.

The best example of this is concert promoter LiveNation (never a company known to give breaks to customers), who has just instituted yet another price concession, offering a one-price, all-inclusive ticket for $29.99, one that includes a lawn ticket, parking, all fees, and even a hot dog and soda on Wednesdays at their amphitheaters around the country. This on the heels of their "No service charge Wednesdays" indicates that maybe that promotion wasn't enough to lure customers to the cheap seats, so some additional enticements were required.

There's a lot of fat cats in the industry, not the least are the artists that command high prices that have gone ever higher every year. But those days may be coming to an end as concert-goers begin to watch their pennies. When the face value of a ticket is no longer the real price of that ticket, and you're overcharged at every turn while you're at the show, it's no wonder that music fans no longer run out to see anyone but their absolute favorite artists anymore.

Let's see if the promotion is extended to beyond Wednesdays or to other house seats as the summer goes along.

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