SNL House Mixer Robert "Bubba" Selitto On My Latest Inner Circle Podcast

Saturday Night Live has been a television institution for a long time now, and it's always featured some of the highest profile, most cutting edge music guests.

My good buddy and Emmy-winner Robert "Bubba" Selitto has been mixing the house sound at SNL for 27 years now, and he's going to give all the inside secrets to what happens running up to and during a show, as well as how the sound system for the studio audience has grown in sophistication over the years. A very rare and fun listen, I guarantee!

On the intro I'll take a look at a study that describes where most people are now buying their music (if they buy any), as well as how to evaluate and choose what may be the most important part of your studio - your monitor speakers.

Remember that you can find the podcast at BobbyOInnerCircle.com, or either on iTunes, Stitcher and now on Mixcloud and Google Play.

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U2 To Play Letterman For A Week

U2 is scheduled to play Letterman for 5 straight nights starting on March 2nd. While on the surface this seems like a perfectly good strategy to promote a new album, the band overlooks the reality of today's music world. Unfortunately, most of the demographic that U2 wants to reach aren't watching Letterman, and if they are, they'll probably be half-asleep when the band appears. 

Gone are the days when an appearance on late night television actually meant a boost in sales. In it's heyday of the 70's, an appearance on Saturday Night Live meant a sales bump of 100k or more the next week, but those days are long gone.

If U2 really wanted to goose their sales via television they'd play daytime television like Oprah or Ellen.  If they wanted to be hip they might have chosen Jimmy Kimmel or even Conan, but Letterman is no longer considered hip and certainly won't help sales as a result. Hard to believe that's what it's come to these days, but the major influencers are not who they once were. Then again, perhaps U2 could care less about sales at this point in their careers and just want to party with Dave.