The Social Media Promotion For Musicians Book Is Here

Bobby Owsinski's Social Media Promotion For Musicians, the manual for marketing yourself, your band and your music online, is finally available.

The book shows you how to stop just using social media and learn how to promote with it, as you’ll find a host of online insider tips and tricks that that will help you gain more fans and followers, increase your views, and grow your ticket and merch sales.

Social Media Promotion For Musicians shows artists, bands, engineers and producers the latest techniques and strategies to increase your online presence more effectively and efficiently than you ever thought possible. Best of all, anyone can do it!

In the book you’ll discover:

• How to increase your online exposure to increase your fan base
• How to have more time for creating by saving at least an hour every day on common social media operations
• Exclusive promotional tips that boost your views and followers
• How to uncover and develop your brand
• The secret behind successful tweets and posts
• Why a mailing list is the key to your ticket and merch sales
• 10 ways to make sure that fans, music critics and bloggers, bookers and promoters, and agents and managers always have your latest information
• Ways to optimize your YouTube channel and videos to maximize your views

and so much more.

Social Media Promotion For Musicians covers all aspects of a musician’s online presence on the most widely used platforms like YouTube, Facebook, Twitter, Google+, blogs, Pinterest, bookmarking sites, as well as personal and band websites and newsletters.

Check out the bobbyowsinski.com website, where can see the table of contents and read excerpts. The printed book is available from Amazon, as is the Kindle version.

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You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Don't forget to check out my Music 3.0 blog for tips and tricks on navigating social media and the new music business.

Twitter's Is On Top

A new survey from Nielsen about the five fastest growing "community destinations" reveals that the microblogger Twitter is on top.

For the last year, Twitter scored a huge 1,382 percent growth rate, which is not that unexpected considering the buzz that it's getting from the press and just about everyone you talk to these days. The 35-to-49 age group is its largest demographic, which is also a surprise.

A post by Nielsen Online's Michelle McGiboney goes on to say:

"PC Web usage of Twitter.com doesn't tell the whole story. The ability to (use) Twitter via a mobile phone--whether through the mobile Web or via text messages--is a driving factor in the social network's success. In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site."

Third place Facebook was still growing with a 228 percent growth in the same period according to Nielsen, but I bet it slows down since they changed the interface. Empirically, traffic on Facebook has slowed considerably since their ill-advised facelift, which ironically looks like it's trying to copy some aspects of Twitter.

What does this have to do with music? Today's artist needs to utilize the resources of social media to be successful, and Twitter is being used more and more as a way to keep in touch with fans. If you're not on Twitter, go there now. It's unbelievable how much you can say in 140 characters.

You can follow me on Twitter @2bbobby.