Actually, the laser mic is a misnomer. It's actually a laser mic clip that's the innovative piece.
Everyone knows that leakage into drum mics, even from other drums in the kit, is something that we'd like to get rid of in many situations to clean up a mix. By placing a laser and a sensor in the mic clip, the laser can then precisely measure when the drum head is struck and open up a noise gate, so what you're actually hearing is a laser-controlled mic (we'll get to those real "laser mics" someday soon, as this is the just a glimpse into the future).
The laser drum clips are still in the prototype stage, so there's no pricing yet, but you can see and hear how well they work in this video.
A big shout-out to my buddy Frank Coleman for the heads up on this.
----------------------------------
You should follow me on Twitter for daily news and updates on production and the music business.
Don't forget to check out my Music 3.0 blog for tips and tricks on navigating social media and the new music business.