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Friday, December 12, 2008

Jill's Next Record

Indie artist Jill Sobule has just raised $87,760 from her fans to help her release her next record. Her funding drive was hoping to raise $75,000, but continues to exceed that amount. As she says on her dedicated donation site "...who am I to refuse."

Jill had donation levels starting from $10 all the way up to $10,000 (wonder how many of those she sold), from which the donor received anything from a free download to dedicated song to a free house concert to coming to sing with her on song on the CD.

This is a brilliant new way for artists to have their fan base directly participate in their success. It works on so many levels. The artist gets enough money to finance his/her art, the fan (at the very least) gets to directly participate in something that he deeply cares about.

Welcome to the new way of doing business in the music industry, and applaud this innovator for being able to actually pull it off.

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