Another NAMM show has come and went, so let me start off by saying that
NAMM 2014 was very cool in a lot of ways. There were off-the-hook large crowds, which was good because the exhibition had a lot of energy and vitality, but also bad because traffic and parking were the worst I've ever experienced. One of the days it took me a half-hour just to get off the 5 Freeway onto Harbor Blvd, then another hour to park.
I spent a lot less time in the audio hall (Hall A) this year than in the past, mostly because there was a lot to see almost everywhere. That said, here are some general show observations.
I Was Busy
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Bobby O and Alfred Celebrate New Books |
This was probably the busiest NAMM I've had in a long time. Back to back to back meetings all day every day was pretty grueling. I did a number of "photo ops" during the show that were fun though. Here's one with the gang from
Alfred Publishing. We're all holding new books of mine that made their debut at the show including
Presonus StudioLive: The Official Guide, and the
Deconstructed Hits series.
While at NAMM I got a call to go to
CNN in Hollywood to comment on a story I wrote for
Forbes about
Justin Bieber breaking his brand. I think they aired at least some of it during the day (I didn't see it myself) as I saw a big spike in blog readership. Thanks, CNN!
I also did a great panel called "Getting Great Guitar Sounds" with
Scott Kahn from
Musicplayers.com, guitarist extraordinaire
Doug Doppler, Prince engineer
and old buddy
Dave Hampton, and author
Bill Gibson, who was the moderator. Thanks for including me, Bill!
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Ted Kefalo from Equator, Marie-Ann, Paul, Nick, Greg and Rueben |
The Walkabout
First of all, thanks to
Paul,
Marie-Ann, Rueben, Nick, Greg and
Hovak for joining me on my tour of the audio products in Hall A on Friday. We saw a lot of company's booths and I think we all had a good time. Thanks to
Brad Lunde at
Transaudio Group (ATC, Drawmer, Bock), Eveanna Manley at
Manley Labs, Rick Naqvi at
Presonus, JD at
Universal Audio, Ted Kefalo at
Equator, Robby Sharf at
Neumann, Dave Morrison at
IsoAcoustics, Antoni Ozynski (no relation)
at
PSP, John Jennings at Royer, Dusty Wakeman at
Mojave, and Larry Droppa at
API for taking the time to tell us about your latest products.
The Mood
The general mood of the show was extremely upbeat. For the most part, manufacturers seemed to be experiencing brisk sales (although they can't officially sell at the show), and everyone I spoke with, from musicians to journalists, were experiencing busy times once more. If you haven't noticed, the economy is back, and this show proved it.
Not all manufacturers appeared to be doing well though.
Peavey moved from its traditional spot in the center of Hall B to the darkest part of the second floor in a place that no one ever ventures. The result was a much less impressive booth and from what I could tell, very little traffic.
Mackie was the same. Now that it's owned by
Loud Technologies, you won't even see the Mackie name mentioned, only the little running man logo. Once again, this was a company that was once in the center of things on the floor of Hall B or C, and is now relegated to a very small room on the second floor. As a matter of fact, the entrance was labeled
Ampeg (which Loud also owns), so unless you were going to check out a bass amp, you wouldn't know that Mackie/Loud was even there. I sense a rebranding here with the Mackie name disappearing forever in the near future.
The Trends
This may very well be the year that software took a backseat to hardware. There were fewer software apps and a lot more boxes around, especially in the downstairs Hall E were all the small boutique manufacturers start their journey to retail. There were far fewer iOS apps than in previous years, and the ones that were were more or less expected to be attached to the hardware device they paired with. In general, that meant there's now a tighter integration of hardware and software as a single product, rather than two separate ones.
Another trend was that there were far fewer booth babes this year, which kind of defies a NAMM tradition. This was probably a good thing as I read a study were good looking women in a booth actually decreases traffic by about two-thirds.
Finally, regardless of the music that seems to hit the top 40 these days, rockers still reign supreme at NAMM. You'll see longer hair, more tattoos, more body piercing and more spandex than anywhere else at one time. I guess some things never go out of style.
The Odd
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An Interesting Name Choice |
I think this pictures says that all the good names for companies must be already taken. As far as I could tell, this company didn't exhibit at NAMM, but they did have a prominent parking space every day right near the convention center. It was great marketing because everybody that walked by commented, and I even saw people getting their picture taken in front of it.
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It's OKTo Protest If You Have Strong Arms |
And the show was not without it's share of protests. This one was generated by the fact that an inventor showed an exec at
Guitar Center an idea for a pedal for a cajon, who then allegedly turned it over to
Gibraltar Hardware to make. Can't say who's right here, but they had a healthy protest. Also, check out the second sign on the back right for some nice irony.
Tomorrow: The Gear Awards
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