The track is called "American Living" and seems to gratuitously promote the American Living brand sold by JC Penny. The song will be on a special album to be sold exclusively at Penny stores, and an American Living branded tour that begins in June.
This deal seems a bit over the top in terms of what an artist will now stoop to for a sponsorship deal. Back in the 60's and 70's, such a deal would be unthinkable as a blow to artistic integrity, but it just seems like business as usual in the new music industry.
It's understandable that artists are looking for additional revenue streams given the new music economics where CD sales are so small, but such a blatant sponsorship might provoke a backlash that the band is not prepared for.