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Monday, March 23, 2009

Music Discovery Not What It Used To Be

A new NPD Group studio finds trends in music discovery and consumption are changing. The study found:
  • 19% of those surveyed said they listen to music through social networking sites, up 4% from a year ago.
  • Almost half of US teens listen to music on social networks, up from 37% in 2007. Among college-age fans the percentage rose to 41% from 30% the previous year.
  • The number of U.S. consumers buying CDs fell by 17M in 2008.
  • The decline in CD purchases was most prevalent among teens and consumers 50 and over.
  • The number of people purchasing digital music increased by more than 8 million in 2008 to 36 million.
  • Digital music download purchases increased 29% in 2008 over '07 and now account for 33% of all tracks purchased in the US.
  • Many consumers said they were spending less on entertainment as a result of the recession. Many said they were turning to digital downloads as a way to buy individual tracks, rather than having to purchase an entire album.
The music industry is in a state of transformation, but that's really nothing new. It's always been, so get used to it.

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