If you read this blog you know that Trent Reznor is frequently featured here for one reason or another and that's because he's on the cutting edge of the use of social media in music.
From excellent marketing with cutting edge sales incentives to intelligent and useful communication with his tribe (his fans) to viral marketing through flash drives, Trent's been there before anyone else.
Now he's once more broken the mold with the release of his new Nine Inch Nails (NIN) iPhone app. Just the fact that he's developed one is news, but the fact that it's both useful and easy to use is even bigger news.
Here's a video that explains it.