A new survey from Nielsen about the five fastest growing "community destinations" reveals that the microblogger Twitter is on top.
For the last year, Twitter scored a huge 1,382 percent growth rate, which is not that unexpected considering the buzz that it's getting from the press and just about everyone you talk to these days. The 35-to-49 age group is its largest demographic, which is also a surprise.
A post by Nielsen Online's Michelle McGiboney goes on to say:
"PC Web usage of Twitter.com doesn't tell the whole story. The ability to (use) Twitter via a mobile phone--whether through the mobile Web or via text messages--is a driving factor in the social network's success. In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site."
Third place Facebook was still growing with a 228 percent growth in the same period according to Nielsen, but I bet it slows down since they changed the interface. Empirically, traffic on Facebook has slowed considerably since their ill-advised facelift, which ironically looks like it's trying to copy some aspects of Twitter.
What does this have to do with music? Today's artist needs to utilize the resources of social media to be successful, and Twitter is being used more and more as a way to keep in touch with fans. If you're not on Twitter, go there now. It's unbelievable how much you can say in 140 characters.
You can follow me on Twitter @2bbobby.