Finally, a new idea comes to broadcasting. Jelli, a new format that melds some of the interactivity and networking of the internet with big station reach, launches on June 28th and hopefully, radio will never be the same.
Jelli uses true interactivity and the idea of crowdsourcing to allow the listening audience to select a station's playlist. Not only can the audience make real-time suggestions on the website regarding what to play, but also vote on the suggestions as well.
This is great for radio in several ways:
First, it allows for the audience to truly let their voices be heard in what's actually playing on the station.
Second, if a listener feels as if his voice is actually being heard, his interest in a slowly dying format is enhanced or even rekindled.
And third, the type of taste info collected is a gold mine to radio stations, artists and their labels. Now you can actually have real-time demographic information that a radio station could only dream about in the past.
The first station to adopt the format? Live 105 (105.3FM) in San Francisco. Be part of the public alpha by visiting the Jelli site. A new dawn in radio may be approaching.