Take Your Mixes To The Next Level

Thursday, August 20, 2009

Interesting Digital Music Facts

Here are some interesting facts about digital music that have recently come available through various online research organizations.
  • The Apple's iTunes Store has increased its market share in the digital music arena, capturing 69% of the digital music market during the first half of 2009, according to the NPD Group. The rest of the top five: Best Buy - 16%, Wal-Mart - 14%, and Target and Amazon MP3, both at 10%.
  • The iTunes Store continues to dominate music retail, grabbing a 25% share of the overall market while selling 2 billion (with a "b") tracks during the first half of the year, according to an NPD report. Wal-Mart leads all retailers in physical CD sales with a 20 percent share of the physical music market, followed by Best Buy at 16 percent and Target and Amazon tied at 10 percent each.
  • CDs still comprised of 65% of all music sold in the first half of the year compared to paid digital downloads, which comprised 35% of music sales. The digital segment is growing fairly rapidly though, since the split was 80%/20% in 2007.
And a bonus digital fact:
  • The percentage of US internet users who have created a social network profile jumped from 43% in 2008 to 59% in 2009, according to Universal McCann's annual Social Media Tracker report cited by eMarketer. The U.S. easily led all nations in social networking activity, but 7 other countries polled had higher percentages of internet users with a social network profile. Russia came in first at 85.3% after registering just a 23.1% penetration rate in 2006.
What these facts tell us is that internet use and digital music consumption is on the rise and won't level off for a while. That being said, CDs are still a huge business and will continue to be for the foreseeable future.


Related Posts Plugin for WordPress, Blogger...