Major label Sony Music recently became one of the Web’s top 10 entertainment music destinations, according to the independent comScore Media Metrix. This latest ranking now puts it alongside perennial music stalwarts like AOL, Yahoo!, MySpace Music, MTV Networks, Last.fm and imeem.
Sony Music’s network of artist websites attracted more than 33 million visits and almost 20 million unique visitors during June, an impressive amount for any website. So why the increased traffic?
Sony now employs a few new capabilities that have had a positive impact on the site's visitors and artist's fans. Their site now offers:
- a globalization ability so that fans can automatically view their favorite artist's site in their local language, interact with nearby fans, and receive regional music news.
- a rewards system for fans who visit frequently.
- a recommendations engine in the form of an on-demand audio player that suggests new tracks based on songs the user has already selected, as well as an integrated lyrics function.
While you wouldn't expect a major label to be so forward thinking in digital matters, Sony Music has shown that not only can it think for itself, but be successful at it too. Many other labels have good ideas as well but their implementation usually leaves something to be desired. This time, Sony has pulled it off.