New Excerpt From Band Improvement Book On Hypebot

Once again, the fine Hypebot music blog is publishing another new excerpt from my band improvement book "How To Make Your Band Sound Great."

Today's excerpt is about the single most important thing that band members can do to get tighter yet so seldom do - listen to each other. It's one of the most overlooked skills that a musicians has to develop.

Check it out here.

US Teens Listening To Music More But Buying It Less

In a new survey from the entertainment industry market research firm NPD Group, US teens are listening to more music but buying it less. In the study, teens aged 13 to 17 acquired 19 percent less music in 2008 than they did in 2007. CD purchasing declined 26 percent and paid digital downloads fell 13 percent compared with the prior year.

What was really scary for the music industry was that 32 percent of teens purchasing less digital music expressed discontent with the music that was available for purchase, while 23 percent claimed to already have a suitable collection of digital music. Twenty-four percent of teens also cited cutbacks in entertainment spending as a reason for buying fewer downloads.

Even tracks downloaded from peer-to-peer (P2P) networks fell 6 percent in 2008, while the number of teens borrowing music, either to rip to a computer or burn to a CD, fell by 28 percent.

This means that the music industry is in real trouble and it goes way beyond the change of format from CD to digital online media. It proves what a lot of people have been saying for so long - the music today is just not that compelling. If your prime target demographic isn't interested, it means that the entire business model is bankrupt.

But we knew this already and many posts here have pointed it out. When the club scene died after the drinking and driving laws of the early 80's were passed, the training ground where artists could get their music together was lost. We lost the "farm team," so to speak.

When the major labels were acquired by conglomerates, music became beholden to the bottom line of quarterly returns instead of artist development.

When MTV became the rage, the emphasis of the major labels turned to artist image over artistic substance.

When the focus groups of Madison Avenue became more important in picking music than the ear of the fan, the fans began to tune out.

I can go on and on, but the bottom line is that we're losing a generation of potential music fans, and that threatens an already weakened and bloody industry with decimation.

Band Improvement Tips From My Book On Hypebot

The DIY section of Bruce Houghton's fine music blog Hypebot will feature band improvement tips from my new book "How To Make Your Band Sound Great" all this week.

Today's post is "Improving Your Band's Performance In 3 Easy Steps," which covers the importance of dynamics, articulations and turnarounds in making a band sound really tight and taking it to the next level.

Twitter's Is On Top

A new survey from Nielsen about the five fastest growing "community destinations" reveals that the microblogger Twitter is on top.

For the last year, Twitter scored a huge 1,382 percent growth rate, which is not that unexpected considering the buzz that it's getting from the press and just about everyone you talk to these days. The 35-to-49 age group is its largest demographic, which is also a surprise.

A post by Nielsen Online's Michelle McGiboney goes on to say:

"PC Web usage of Twitter.com doesn't tell the whole story. The ability to (use) Twitter via a mobile phone--whether through the mobile Web or via text messages--is a driving factor in the social network's success. In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site."

Third place Facebook was still growing with a 228 percent growth in the same period according to Nielsen, but I bet it slows down since they changed the interface. Empirically, traffic on Facebook has slowed considerably since their ill-advised facelift, which ironically looks like it's trying to copy some aspects of Twitter.

What does this have to do with music? Today's artist needs to utilize the resources of social media to be successful, and Twitter is being used more and more as a way to keep in touch with fans. If you're not on Twitter, go there now. It's unbelievable how much you can say in 140 characters.

You can follow me on Twitter @2bbobby.

Indie Labels Suffering Too

When it comes to CDs, the entire industry is hurting, not only the major labels. Indie labels, who've always had a real struggle even in the best of times, find it more and more difficult to keep the doors open these days as not only sales decrease but margins as well.

Indies still rely principally on CD sales for the bulk of their income, but thanks to the music retail sector drying up, there are fewer and fewer stores to sell their product. Now those last existing stores have become increasingly reluctant to accept indie product, some even requiring a 5,000 unit guarantee, a level that's unreachable for just about any indie record. In better times this amount wasn't a problem for a hot act, but given the fact that a major label number #1 record might only sell 50k in a given week, this figure is tougher to hit all the time.

There's as much music consumed as ever but the margins are now so razor thin that few labels are able to exist. There used to be a few buck margin in a CD, but with an iTunes download leaving only 65 cents which still has to be split with the artist and writer, the business model has been turned on its head.

Record labels large or small cannot exist with the music industry as it is today. Look for something new to come along soon to take the labels place, or the labels to completely change their business model. There's no other way to survive.

E-Release for Decemberists

The darlings of this year's South by Southwest conference, the Decemberists, recently released their 5th album "The Hazards of Love." This is nothing earth-shaking by itself except for the fact that it landed at #14 on the album charts and was not even released on a CD!

Yes, it's true. In what looks like an acceleration of the death of the CD, the band didn't even consider it worthwhile to release it on the king of music delivery formats for the last 25 years, yet did release it as a vinyl record. In it's first week of release, The Hazards of Love sold 18,000 digital downloads and 1000 units of vinyl.

This ties in with the research I've been doing for a book that I'm writing called "Music 3.0: A Survival Guide To Making Music In The Internet Age." Just about every industry expert that I've interviewed has predicted that the CD is going away as a release format on a retail level, mostly because it looks like retail music stores will die. Most experts also predict that CDs will still be pressed as souvenirs that the artist will sell at gigs, so that's how the CD should be treated.

It's too early to say that the Decemberist's release is the beginning of the end of the CD. After all, their number of digital downloads for this release aren't that large so far. But it's a trend worth watching since it appears that day might come soon. Or will it?

Variable Priced Concert Tickets

The thing that everyone hates about concert ticketing these days is the ever elevating prices that gouge music fans everywhere. On the other hand, if these fans are still willing to pay the price, it's hard to complain about the hole in their wallets.

One proposal to stabilize prices a bit is to create a demand-based, variable priced ticketing market similar to airline pricing systems.

On premium shows, the cheap seats (similar to the coach seats on a plane) get more expensive, and the best house seats (equivalent to business and first class) go to the highest bidders. The prices also increase ahead of the start time as supplies shrink. As you get closer to departure, the price is going to be a lot higher than if you bought a ticket a couple of weeks ago.

While I doubt this scheme will ever be adopted, something has to be done about the current pricing policies. We've all been burned too many times.

Of course, Ticketmaster could probably eliminate the secondary market entirely by taking hint from No Doubt, Trent Reznor and Bruce Springsteen. No Doubt wrestled control of roughly 10 percent of tickets on its current North American tour and implemented its own sales terms. Reznor and Springsteen's plan includes direct sales to their Tour Club members, and prints buyer names directly on the tickets to prevent subsequent resale.

Ticket prices are just like Wall Street in that greed abounds. Ticketmaster, the promoters, agents and now even the act are all responsible for wanting more and more. Just like Wall Street, they're going to find that there's a limit to greed before it backfires on you.