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Sunday, February 28, 2010

The 10 Most Addictive Sounds

SoundsIf you're reading this blog, you already know how much sound makes up a large part of our lives because you're immersed in its creation in one way or another. 

It'll come as no surprise that the sounds we hear on a daily basis can end up having a profound influence on us, even decades down the road, so states Martin Lindstrom in an excellent post on Fastcompany.com. Lindstrom points out a few things that you probably weren't aware of (I wasn't). For instance, when the sound was removed from slot machines in Las Vegas, revenue fell by 24%, and restaurants have found that when slow music (slower than the rhythm of a heartbeat) is played, we eat slower and we eat more (wish I knew that when I owned a restaurant)!

So how were the 10 most addictive sounds determined? Buyology Inc. and Elias Arts, a sound identity company in New York, wired up 50 volunteers and measured their galvanic, pupil and brainwave responses to sounds using the latest neuroscience research methods. Much of their findings were surprising, such as just how many commercial brands over the past 20 years have made their way into the world's 10 most powerful and addictive sounds, even beating some of the most familiar and comforting sounds of nature.

I personally found many of the sounds on the following list a bit confusing, since I never would've guessed their influence, but others I'm sure every one will probably agree with. 

So here they are, divided into brand, non-branded, and a combination. If you click on the link, you'll hear the sounds.
Top 10 Non-branded and branded sounds:
Top 10 Branded sounds:
1. Intel
3. MTV
10 Palm Treo Ringtone

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