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Thursday, November 18, 2010

How A Good Drummer Video Could Be Improved

Here's another topic that I feel is important enough to deserve cross-posting with my Music 3.0 blog. Below you'll see a video called "Dublin Grooves - Ricky O'Neill" from drummer Ricky O'Neill, who's playing in front of the landmarks of Dublin.

Ricky plays great and the video is very well made, so what's missing? Let's look at some basic search engine optimization that could've happened very easily which might've made a big difference in the number of views the video eventually gets.

1) There's no contact info anywhere on the video. At the very least, I would've put a screen at the end with a website, email address, Facebook and Twitter info, and another screen for the film maker. Both Ricky and the film maker potentially missed calls for gigs at most, and followers and friends at the least. This was the perfect marketing tool that never really became one and therefore missed a golden opportunity.

2) I never would've known Ricky was playing in front of Dublin landmarks had Ricky not told me via email. This video could've been a lot more interesting with a lower third or info key screen identifying each place, plus that info could've been used in both the description and keywords (see #4 and #5 below).

3) I would've titled this "Ricky O'Neill Dublin Drum Grooves" for the keyword phrase value. "Drum Grooves" has a stronger keyword value than simply "grooves" since it's more focused and precise. "Dublin Drum Grooves" even more so.

4) Take a look at the YouTube page for the video. The description of the video gives you some basic information, but reads more like the back of a DVD rather than a description of what the video is about. A 200 word description (at least) with the phrases "Ricky O'Neill" and "drum grooves" sprinkled in 4 or 5 times (about 2 percent) would've been more search engine friendly.

5) Take a look at the tags. There are too many to begin with, and they're not focused enough. The ones that could've been used are "Ricky O'Niell," "Dublin Drum Grooves" (if the titled were changed), "Curtis Morris" (the film maker), "street drums" (after a quick search with the Google Keyword Tool), and maybe "Irish drummer." Having tags like "jojo" and "excellent" and "drum kit" are a waste of time since they're not descriptive or granular enough to make a difference in search ranking.

Don't get me wrong, I really like this video. It's really well made and Ricky's playing is solid enough that I'm sure he'd get calls for gigs - if someone knew how to find him. Like I said before - opportunity lost.

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Unknown said...


First of all youve mis-spelt rickie's name several times, how rude is it not having the courtesy to check someones name before you post.

Im very pissed off with how you portrayed my uploading of the video like im some failed film-maker desparate for some video views. There are people like that, cherishing the thought of a few views so they feel better about themselves, i suspect your a member of that crowd.

And also how can you post such ridiculing points about the video when you dont even know why it was made, not even so much as a youtube mail inquiring about it. Everyone entitled to their opinion but the fact you put it on your post as if to say "look at these idiots, they should have done this and that etc" is insulting.

Im usually not one to take offence to someone posting on the internet but ive never been so angry at someone. the type of ridiculing, sneaky, backhanded blog post for the hope of perhaps a few more page visits has effectivly ruined my day.

So Thanks,

Curtis M

Bobby Owsinski said...

Sorry, Curtis. I didn't mean to offend or be negative, just to inform and offer constructive criticism. You and Rickie made a great video, but frankly, your SEO and marketing don't cut it and you're doing yourselves a disservice by not presenting any info as to who you are in the video.

And you're correct. I should've double checked the spelling of Rickie's name and I'm very sorry for that.


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