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Tuesday, May 5, 2015

TC Electronic Bought By Behringer


Behringer City in China image
Behringer City in China
Behringer was once looked at as strictly knockoff gear made in China aimed at the lowest end of the market. Today that's less the case as the conglomerate MUSIC Group, which owns Behringer and is controlled by founder and CEO Uli Behringer, continues to go up-market with its acquisition of the Danish TC Electronic group of companies.

MUSIC Group, which had acquired Midas, Klark Teknik and Turbosound previously, now places TC Electronic, Tannoy, Lab.gruppen, Lake, TC Helicon, White Acoustics and TC Applied Technologies all under the same roof, which makes the company one of the largest in the pro audio industry.

Behringer was one of the first to utilize the low cost manufacturing that China had to offer in order to lower not only costs and overhead, but retail prices as well. Today the company has it's own block of manufacturing buildings in Zhongshan known as "Behringer City" that has managed to eliminate even Chinese subcontractors while maintaining a higher level of quality control.

There was no word on the price of the transaction since the MUSIC Group is privately held, but reports were that TC Electronic had been on the market for roughly $170 million.

Regardless of what you thought about Behringer in the past, the fact of the matter is that the company has used its new-found acquisitions wisely and has put new engineering effort into the products across all its companies. Midas, Kark and Turbosound have all benefited from the streamlined manufacturing to now feature high-end products at very reasonable prices, while Behringer's latest products show new innovation while still maintaining the low prices we've come to expect from the line.

TC Electronic products and technology looks to be an ideal fit in the new MUSIC Group fold. It should make for very interesting AES and NAMM shows next year. Find out more about MUSIC Group and the TC acquisition on its website.

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