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Thursday, April 23, 2009

Prince's Purple iPod Package Is Selling..........A Little

Prince's $2100 Opus One purple iPod and book collection has sold about 1/3rd of the 950 over the weekend. I guess that's OK, considering the price, but it's not like there was a run on these things.

But according to the British company that's actually doing the sales and marketing, Kraken Opus, they couldn't be happier.

I’m ecstatic about that,” founder and CEO Karl Fowler said. “Without being overly confident or too arrogant about it, we always knew that we would get to a sellout position within a few months.” To sell at this rate, however, was unexpected, he said.

It's pretty audacious to price any musical item at such a high price during these economic times, but the Purple One seems to be oblivious to the market at the moment. Even though it's obviously the brainchild of Fowler, all this paints Prince in a pretty bad light. Instead of being a brilliant example of Music 3.0 marketing like Trent Reznor, Josh Freese or Radiohead, it just feels like someone so full of himself that he feels that everything he puts out is worth the extra cost.

I'm sure Prince and Fowler will sell these packages out, but he sure isn't helping Prince endear himself to his fan base with this one.

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