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Wednesday, April 22, 2009

Video Games Down Too

It seems that even video games have been hit by the recession even though the industry has been thought of as recession proof. Sales were down 17% last month from the previous March.

Despite the fall in sales, industry executives show little worry since December is always the biggest for games, and games have now become a go-to gift. That being said, it appears the Easter sales are something to be counted as well, since 8% of industry sales in March were thought to be for Easter gifts.

Even though the industry is now huge (about $50 billion), it's reliance on blockbuster games is beginning to worry some in the industry. Many games now have the budgets of a big studio feature film, and, just like in the film business, if a big-budget game tanks it could take the developer down with it.

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