Take Your Mixes To The Next Level

Monday, May 4, 2009

Coldplay To Give Away Live CD

In another example of the new way of doing business in today's music world, Coldplay is giving away LeftRightLeftRightLeft, a new 9 track CD. There is a catch though, you have to buy a ticket to one of their upcoming shows to get it.

Actually, another way to look at it is that if you buy a ticket, you get a free CD. The release will also be available as a free download on the Coldplay website and will contain versions of Coldplay hits like "Clocks", "Viva La Vida" and "Fix You".

The way I look at this is that Coldplay could've just made this their next release and charged their fans for it, but instead basically chose to give it away instead as a perk for buying a ticket. It's a great example of the economics of free in that it gets them press for their upcoming tour (we're talking about it now) and provides a nice little reward for fans too. Plus it didn't cost them much in terms of production since it was a recorded live show, and the cost of pressing the CD and artwork will no doubt be built into the ticket price.

This is a great example of the way business should be done in Music 3.0.

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