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Thursday, January 28, 2010
Music And The iPad
I think the trouble with the iPad is one of perception so far. It's the same problem that bedevils our President - good idea, bad explanation.
In my view, the iPad is an ebook reader that also happens to do a bunch of other stuff, which is a bonus. It's being explained as a unit that does a bunch of stuff, and also happens to be an ebook reader.
What does that have to do with music? The iPad won't be an innovation that spurs additional music sales because it won't be the type of machine that people buy primarily to use as a storage and listening device, like the iPod. What it does allow you to do is listen to music as you read, or as you search the web, or as you search the book store or app store. Music is ancillary to it's primary function, which is as a reader. This can change though, if any of the media packages meant to replace the album ever catches on.
The iPad won't make a significant dent on the music world as everything stands right now, but it will change the way we read. That's innovation enough.