Why do I say it was limp? Let me count the ways.
1) Traffic was down. Granted, I was there on a Tuesday (the 2nd day), but the attendance seemed significantly off from previous years. Sure there were people in the aisles, but they weren't filled like always. But a sure signed was that a lot of the overpriced food vendors weren't even open, and the ones that were closed by 5PM. The economy has finally caught up with the broadcast industry.
2) Exhibitors were down too. This used to be a pretty big audio show, with an entire hall dedicated mostly to it. This show, the pro audio exhibitors were significantly less although the ones that cater specifically to radio or television where there as always. In fact, audio and radio were relegated to a small portion of hall C, instead of the huge North hall as before.
3) The vide wasn't too exciting. It was just dull. No excitement anywhere. Nobody talking about gear, deals, even parties. I heard a lot about where people were going to eat that night, but that's about it.
4) No new product big announcements. There was 3D, more 3D, and even more after that. That and the fact that incandescent lights are pretty much going away in favor of LED's, which just follows the trend from last year. And let's face it, when the biggest announcement is Avid buying Euphonix, you know the show is pretty lame. And why did Avid buy Euphonix anyway? Very curious and a topic for a future post.
So what did I see? Not much but here goes:
On the left we so an unbelievable complex 3D camera setup.
B) What happened to Sony? This is a company that has really lost its way. We've known this for a long time in both the record and consumer electronics businesses, but now it's even true for broadcast television equipment, a market they once owned. Everything just seems a step behind. Panasonic and Canon have hipper cameras at all price ranges, and Sony's 3D stuff really seemed like a me-too product line (lamer than most). I think one thing kind of tells the whole story - every camera manufacturer used LED lighting in their demo scenes. Sony still used old-fashioned, hot, tungsten lighting. Sometimes, it's the little things that tell the story.
On the left, the screen that started the beginning of a confusing Avid demo.
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There you have it. At least there were a couple of things that weren't 3D.
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