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Tuesday, October 27, 2015

Abbey Road Launches Music Tech Incubator

Titan Reality Pulse
Abbey Road Red's first investment
The famous Abbey Road Studios has gotten into investing in a big way by launching Abbey Road Red, a music tech-specific incubator for entrepreneurs, researchers and developers.

Backed buy Universal Music Group (which now owns the studio), Red is offering expertise, mentorship, advice and a testing ground for products in exchange for a 1 to 2% equity stake. The incubator has an ambitious agenda of hosting 3 startups every 6 months.

The first project for red is Titan Reality's Pulse, which was on display at the Red launch in the facility's famous Studio 2 last week.

Pulse is a sensor pad and controller that recognizes objects on its surface and in the air, enabling you to play a virtual instrument without having to physically touch a control surface. The device will be released by the end of the year with a retail price of around $1,200 US.

This is a great thing for the music tech industry in that traditional money sources have difficulty grasping the music market and the significance of a product, therefore making the money raising process somewhat harder than other tech segments. Find out more about Abbey Road Red here.

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