What's most interesting about the announcement is that Gibson calls this move is “part of its continued expansion as a lifestyle brand.” I guess my question is, "How does Stanton fit into that vision?" I understand that Gibson CEO Henry Juszkiewicz would like to be more like Apple, but buying a group that features DJ and speaker products isn't exactly a great start in that direction. Plus, with Gibson's track record of instantly burying a company as soon as they buy it, it seems like a moot point anyway.
It would be great if Gibson would just concentrate on the thing they do best, making guitars, but they're not doing so hot on that front either. The robot guitar, digital guitar and Firebird X all had the industry and players alike scratching their heads. One again, it seems like market share and acquisitions mean more to the Gibson powers-that-be than increasing efficiencies on its core product and making better instruments. As outlined in my article about Warner Music Group on my Music 3.0 blog today, music and big money usually don't mix. You have to make a profit to stay in business, but the turning point is when the business becomes more about money than music, and that leads to trouble.
So say goodbye to the Stanton Group - Stanton DJ, KRK and Cerwin-Vega. It's only a matter of time before they disappear.
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